Making an Impactful Announcement
January 18 @ 10:00 am - 11:00 am
When you have something to say, how do you ensure that your message reaches the people who need or want to hear it? Whether it’s a new release, a collaboration, gig or tour, new merchandise or something else, it’s important to be thoughtful about how to best convey key messages to your audience.
In this one-hour workshop, we’ll examine what makes for the most impactful announcements, for those moments when you need to make a splash. We’ll cover taking a critical view on your organic communication channels, considering who and how to prioritise. We’ll analyse a best-case announcement timeline, and identify the requisite steps to enable planning, preparation and execution of your messaging rollout:
• your organic communication channels
• your announcement timeline
• identifying the ingredients / parts
• planning, preparation and execution