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Digital Marketing for Music Managers 2022

December 8, 2022 @ 12:00 pm - February 2, 2023 @ 6:00 pm

Digital Marketing for Music Managers 2022

December 8, 2022 @ 12:00 pm - February 2, 2023 @ 6:00 pm

MMF Digital Marketing for Music Managers online training delivered by MusicAlly

Digital Marketing for Music Managers is delivered by MusicAlly and gives participants access to 8 interactive online modules via the MusicAlly learning hub for 2 months. Each module looks at individual aspects of digital marketing best practice and aims to provide attendees with the tools they need to maximise their businesses online, covering modules including: Marketing On A Budget, E-Commerce For Music, Facebook Best Practice, Instagram Best Practice, Facebook & Instagram Advertising, Google Ads For YouTube, Re-marketing, & Streaming Marketing.

The MusicAlly hub will allow participants to go through the modules in their own time during the 2 month period.

On the 8th December access to the MusicAlly Learning Hub will be granted to attendees to complete the modules. Please note that access is only available for 2 months and participants are advised to have completed all 8 modules before the end of this 2 month period.


Music Marketing On A Budget

• Social Media • Marketing

Cross-platform, creative artist marketing can be expensive but unfortunately budgets are often limited and need to ensure maximum bang for the buck. In our ‘Music Marketing On A Budget’ course we discuss building an artist marketing campaign with little to no budget, with a focus on tools, strategies and examples across key elements that form a music marketing campaign: Direct-to-Fan, Content & Product Creation, Promotion & Digital Advertising and Fan Engagement & Storytelling.

E-Commerce For Music

• E-Commerce • Direct to Fan • Marketing

Our ‘E-commerce For Music’ course is a complete guide to selling music and merchandise online via a direct-to-fan business model. From setting up various types of online stores, through to pricing strategy and creative marketing of merchandise, we will guide you through the world of ecommerce and offer real-world examples. At the end of this course, you will be ready to start selling online and create an additional revenue source for any type of music-based business.

Facebook Best Practice

• Facebook • Social Media • Marketing

With more and more monetisation features for artists and the launch of premium music videos on the platform, Facebook has gained renewed attention and relevance. This course explores the various ways artists can best utilise the platform to promote their music, connect with fans and drive revenue.

Instagram Best Practice

• Instagram • Social Media • Marketing

Instagram grew to over 1 billion Monthly Active Users in under a decade from its launch in 2010. Over that period, it became one of the most important platforms for connecting artists and fans. In this ‘Instagram Best Practice’ course from Music Ally, we will discuss how to optimise your Instagram profile and give deeper insight into the type of content that drives discovery and engagement on Instagram. We will also look at some of the latest features that artists can use to attract, retain and monetise their fanbases.

Facebook & Instagram Advertising

• Facebook • Instagram • Marketing

By taking this course, you’ll develop the skills you need to market music effectively with Facebook Business and Ads Manager. From reaching new audiences to retargeting existing fans, you’ll gain the understanding of how to move fans down the fan funnel and convert as many of them to superfans as possible. You’ll also learn how to create the most cost efficient campaigns, helping you send your return on ad spend through the roof.

Google Ads For YouTube

• Google • YouTube • Advertising

In this course from Music Ally, you will learn how to advertise effectively on YouTube through Google Ads. From account setup and audience and campaign creation, to analysing results, this course will help you to drive discovery, awareness and views on YouTube. We will help you to understand best practices for creating ad content and which types of ads drive the best results on the platform. By gaining an understanding of the performance reports offered by Google Ads, you will be able to run more effective and cost-efficient campaigns on YouTube.

Remarketing

• Marketing • Advertising • Social Media

In this course, you will learn all about remarketing and why it is such a vital part of a music marketing strategy. From initial audience data capture using tools such as Facebook Pixel or Google Ads Tag, to converting audiences into fans and paying customers, this course covers the principles of remarketing, as well as important tools and platforms and how they can be used to drive brand awareness, engagement and sales.

Streaming Marketing

• Streaming • Marketing

In this course, we explore the nuances of marketing artists and music on streaming services. We cover release strategies tailored to streaming including playlisting strategies, campaign case studies and useful tools to help build your DSP following. We also discuss how to leverage insights to improve an artist’s growth trajectory.

Total Price of this package is £400 + VAT. MMF Members get 50% discount. E-mail eric@themmf.net for discount code. Links will be sent out at the beginning of the MusicAlly Hub period

Organizer

Music Managers Forum Ltd

Details

Start:
December 8 @ 12:00 pm
End:
February 2, 2023 @ 6:00 pm
Website:
https://www.eventbrite.co.uk/e/digital-marketing-for-music-managers-2022-tickets-444251116047